Property Ad Launcher

The Property Ad Launcher turns one of your listings into a live Facebook and Instagram lead ad in a couple of taps. You pick the property, Market Trak writes the ad copy and sets up housing-compliant targeting, you choose a budget, and enquiries flow straight into your Leads dashboard. Facebook bills your own ad account directly, so you stay in full control of your spend.

Before you start

You need three things in place:

• Facebook and Instagram connected, with advertising access allowed. See Facebook & Instagram Integration. The first time you advertise, you'll be asked to allow advertising access, this is a one-off step that lets Market Trak create the ad on your behalf.
• An ad account with a payment method. The ad runs on your own Meta ad account, so it needs an active card set up in Meta Ads Manager. You choose which ad account to use the first time you connect.
• A privacy policy link, added in your settings. Facebook requires a privacy policy on every lead form, so Market Trak uses your own. Add it under Workspace Settings. (Landing-page ads don't need one, only lead forms do.)

Launching an ad

How targeting works

Property ads fall under Facebook's special Housing category, which deliberately restricts audience targeting to keep advertising fair. Because of that, the Ad Launcher keeps targeting simple and compliant for you:

• The ad is shown to people in a local radius around the property, the tightest radius Facebook allows for housing ads.
• There's no age, gender, or interest targeting (the Housing category does not permit it).
• The exact address is never used for targeting, only a general location pin.

There's nothing for you to set here, it's handled automatically.

Where your enquiries go

When someone fills in the ad's enquiry form, the lead appears in your Leads dashboard within moments, tagged as coming from your Facebook ad and attributed to the property it was about. You also get an email notification for every new enquiry, so you can follow up quickly.

Managing your ads

Open the Your ads tab to see every ad you've launched, with its status, daily budget, enquiry count, and spend. For each ad you can:

• Pause or resume it at any time.
• Change the budget without relaunching.
• Extend an ad that has finished its run, set a new budget and a few more days and the same ad goes live again, keeping its history and enquiries.
• End an ad when you're done. It stops for good but stays in your records for reporting.

You can filter by Active, Paused, Ended, or All, and search by property or headline.

Seeing how your ads are performing

The Reports tab shows how your ads are doing and what your enquiries did next.

Use the date range at the top, last 7, 14, 30, or 90 days, to choose the period. Everything on the page (the totals, the per-ad breakdown, and the enquiry outcomes) reflects the range you pick. Switching the range is instant; the Refresh from Facebook button pulls the latest figures.

Ad performance

You'll see your totals for the period, plus a breakdown for each ad:

• Spend, impressions, and clicks, pulled live from Facebook.
• CTR (click-through rate), the share of people who clicked after seeing the ad.
• Enquiries, the leads delivered to Market Trak.
• Cost per enquiry, your spend divided by your enquiries.

An ad appears in the list if it was running during the period you've chosen (or is running now). Ads that finished outside the range drop out of view; their figures still exist, they're just outside the window you've selected.

What your enquiries did next

Below the performance figures you'll see how many of the leads from your ads went on to:

• Request a valuation through your instant valuation tool, or
• Open one of your reports.

These only show when there's something to report, so an empty result won't clutter the page.

Tracking ad clicks in your own analytics

Every ad you launch is automatically tagged with tracking parameters (UTMs), so clicks from your ads show up in your own website analytics, such as Google Analytics, as Paid Social, broken down by property and by placement (Facebook Feed, Instagram Stories, and so on). There's nothing to set up: the tags are added for you, and you can view or adjust them in Meta Ads Manager under the ad's URL parameters.

Managing the property picker

The picker on the first screen is your library of properties to advertise:

• New listings appear automatically as your property feed picks them up.
• Paste a link to add any property right away, it's saved so you can reuse it.
• Remove a property with the trash can on its card (for example once it's sold). This only removes it from the launcher, it doesn't affect your social-post feed.

If you're asked to reconnect or allow advertising

Facebook uses one connection for both posting and advertising. If you reconnect Facebook for posting, or change your Facebook password, the advertising permission can drop off. When that happens, Market Trak tells you clearly rather than failing quietly:

• The Advertising card in Workspace Settings > Integrations shows Reconnect needed with an Allow advertising button.
• When you go to launch, the Ad Launcher shows the prompt right inside the launch box. Your ad is saved, so after you allow access you're brought straight back to it to carry on, nothing you built is lost.
• The Reports and Your ads screens show a reconnect banner if your figures can't update.

Click Allow advertising (or Reconnect Facebook) and approve advertising access, and you'll be brought straight back to carry on. Your enquiries and saved ads are never affected, only the live Facebook figures pause until you reconnect.

Not getting enquiries?

In most cases enquiries flow automatically once advertising is connected. If an ad is running but no enquiries are arriving, it's almost always one specific setting: some Facebook Pages use Business Manager's Leads Access to control which tools can receive their leads. If yours does, you'll need to allow Market Trak there once.