Property Ad Launcher

The Property Ad Launcher turns one of your listings into a live Facebook and Instagram lead ad in a couple of taps. You pick the property, Market Trak writes the ad copy and sets up housing-compliant targeting, you choose a budget, and enquiries flow straight into your Leads dashboard. Facebook bills your own ad account directly, so you stay in full control of your spend.

Before you start

You need three things in place:

• Facebook and Instagram connected, with advertising access allowed. See Facebook & Instagram Integration. The first time you advertise, you'll be asked to allow advertising access, this is a one-off step that lets Market Trak create the ad on your behalf.
• A Business Manager ad account with a payment method. The ad runs on your own Meta ad account, so it needs an active card set up in Meta Ads Manager. It must be an ad account inside a Meta Business Manager, not the personal ad account Facebook gives every profile: Facebook doesn't let tools like Market Trak run ads on personal accounts. You choose which ad account to use the first time you connect (personal ones are greyed out).
• A privacy policy link, added in your settings. Facebook requires a privacy policy on every lead form, so Market Trak uses your own. Add it under Workspace Settings. (Landing-page ads don't need one, only lead forms do.)
• Two-factor authentication turned on for the Facebook profile you connect. A Meta Business Manager can be set to require it, and when it is, anyone without it loses the ability to act on that Business's assets, including its ad accounts and Pages. Facebook puts it plainly in its own error: "if the page business requires Two Factor Authentication, the user also needs to enable Two Factor Authentication." Switch it on under Facebook security settings. It is worth doing regardless: this is the account your ad spend runs through.

Launching an ad

How targeting works

Property ads fall under Facebook's special Housing category, which deliberately restricts audience targeting to keep advertising fair. Because of that, the Ad Launcher keeps targeting simple and compliant for you:

• The ad is shown to people in a local radius around the property, the tightest radius Facebook allows for housing ads.
• The wording names the village or town shown in your listing, but never includes the street, house number or full postcode. When the address ends in a larger post town ("Congresbury, Bristol"), the ad names the village and is centred on it. If your feed supplies only a postcode district, Market Trak uses the nearest local settlement.
• Commercial, mixed-use and land listings are described as what they are ("commercial property in Burnham-On-Sea"), never as a home with a bedroom count.
• There's no age, gender, or interest targeting (the Housing category does not permit it).
• The exact address is never used for targeting, only a general location pin.

There's nothing for you to set here, it's handled automatically.

Where your enquiries go

When someone fills in the ad's enquiry form, the lead appears in your Leads dashboard within moments, tagged as coming from your Facebook ad and attributed to the property it was about. You also get an email notification for every new enquiry, so you can follow up quickly. If you've set up a lead webhook, the enquiry is sent to your CRM or connected tool at the same time.

The thank-you your enquirer gets

The person who enquired gets an email from you straight away, sent in your name from your usual sending address, with replies coming to you. It thanks them for their enquiry about the property, shows the picture from your ad, the address and a button to the listing on your website, and gives your phone number if you have added one in your settings. It shows the price as well, except on ads launched before this email was introduced. It does not say when you will be in touch, so it stays true however you follow up.

Each enquiry gets one thank-you, and someone who enquires about a second property gets one for that property too. Anyone who has unsubscribed from your emails is never sent one.

It is on for every agency. It has its own switch on its row under Emails > Automatic, where you can also change what it says. See Welcome emails.

Market report ads send their own thank-you instead, "Here's your [area] market report", with a button to the report. It shares this email's switch. See Valuation and Market Report Ads.

Qualifying questions

By default the enquiry form asks only for name, email, and phone, which Facebook pre-fills from the person's profile, so enquiring takes a couple of taps and you get the most enquiries.

Adding a qualifying question changes that trade-off deliberately: the enquirer has to answer it themselves, so you'll typically get fewer enquiries, but each one tells you more. A "Yes" to "Would you need to sell to buy this property?" is a buyer with a home to sell, which is a potential instruction as well as a viewing.

• Questions come from a ready-made list and are all multiple choice, one tap to answer.
• You can add up to two per ad, and they're off by default.
• The answers appear on the lead's record (under Enquiry answers), in the enquiry email, and in your lead webhook payload, so your CRM can filter on them.

Managing your ads

Open the Your ads tab to see every ad you've launched, with its status, daily budget, enquiry count, and spend. For each ad you can:

• Pause or resume it at any time.
• Change the budget without relaunching: tap the daily amount (the "per day" figure with the pencil) on the ad's card.
• Extend an ad that has finished its run, set a new budget and a few more days and the same ad goes live again, keeping its history and enquiries.
• End an ad when you're done. It stops for good but stays in your records for reporting.

You can filter by Active, Paused, Ended, or All, and search by property or headline.

If Facebook stops your ad

Facebook reviews every ad, and occasionally it stops one. This can happen straight after you launch, or days into a run.

If that happens, Market Trak emails the workspace owner as soon as Facebook tells us, so a stopped ad never goes unnoticed. The ad shows as Needs attention on the Your ads tab, and its card explains in plain English what Facebook flagged and what to change, so you don't have to go into Ads Manager or decode Facebook's policy wording.

Your ad isn't running while it's stopped, and you aren't charged for it during that time.

The card tells you what to do next, and it isn't always about the ad itself. The most common reasons are a payment problem on your Facebook ad account, such as a card that has expired or a spending limit you've hit, or a restriction on the account as a whole. Neither of those needs the ad rewriting; both are fixed in Facebook Ads Manager, and the ad can run again once they're sorted.

If it genuinely is the ad's wording or image, the card says so and what to change. Make the change and launch a fresh ad for the same property. And if you think Facebook has got it wrong, you can appeal directly in Facebook Ads Manager; appeals are handled by Facebook, not Market Trak.

Seeing how your ads are performing

The Reports tab shows how your ads are doing and what your enquiries did next.

Use the date range at the top, Today, Yesterday, or the last 7, 14, 30, or 90 days, to choose the period. Every range includes the current day, so an ad launched this morning shows its figures straight away (today's numbers are Facebook's running totals and can trail Ads Manager by a few minutes). Everything on the page (the totals, the per-ad breakdown, and the enquiry outcomes) reflects the range you pick. Switching the range is instant; the Refresh from Facebook button pulls the latest figures.

Ad performance

You'll see your totals for the period, plus a breakdown for each ad:

• Spend, impressions, and clicks, pulled live from Facebook.
• CTR (click-through rate), the share of people who clicked after seeing the ad.
• Enquiries, the leads delivered to Market Trak.
• Cost per enquiry, your spend divided by your enquiries.

An ad appears in the list if it was running during the period you've chosen (or is running now). Ads that finished outside the range drop out of view; their figures still exist, they're just outside the window you've selected.

What your enquiries did next

Below the performance figures you'll see how many leads your ads brought in during the period you've chosen, and how many of them are potential sellers: they told you on the ad's form that they have a home to sell (or might), asked for a free valuation, or have valued their home with your instant valuation tool. It's the same group as Potential sellers in the Selling filter on your Leads page. Press See them under the number to open exactly those people on your Leads page, ready to email or export; the cross on the Potential sellers from your ads label there shows everyone again.

You'll also see how many of those leads went on to:

• Request a valuation through your instant valuation tool, or
• Open one of your reports.

These two only show when there's something to report, so an empty result won't clutter the page.

Tracking ad clicks in your own analytics

Every ad you launch is automatically tagged with tracking parameters (UTMs), so clicks from your ads show up in your own website analytics, such as Google Analytics, as Paid Social, broken down by property and by placement (Facebook Feed, Instagram Stories, and so on). There's nothing to set up: the tags are added for you, and you can view or adjust them in Meta Ads Manager under the ad's URL parameters.

Managing the property picker

The picker on the first screen is your library of properties to advertise. Everything is in one grid, newest first, and a small filter above it (All, From your website, From your CRM, Added manually) narrows the grid to one source when you want it:

• New listings appear automatically as your property feed or CRM picks them up.
• Add property (always next to the search box) pastes a listing link to add any property right away, it's saved so you can reuse it. Paste a link for a property that's already in your grid and it just takes you to the one you've got, rather than adding it a second time.
• Sold properties from your website drop off by themselves. About a day and a half after a listing leaves your website's property search, and once its page shows it's gone or marked Sold STC, Under Offer or Let Agreed, it's removed from the launcher.
• Remove a property with the trash can on its card. Properties you added by hand don't drop off by themselves, so use the trash once one is sold or withdrawn. You can also use it to remove a website listing straight away. This only removes it from the launcher, it doesn't affect your social-post feed.
• CRM-synced properties have no trash can: your CRM connection manages them for you, so sold and withdrawn listings drop off automatically and a live listing is always there to advertise.
• Connected both a CRM and a website feed? Market Trak spots when the same property arrives from both and shows it once: the CRM copy of the listing stays (it keeps itself up to date), and it borrows the property's web page link from your site so ads and packs can still link to the listing.
• One card per property, however it reached your grid. If you paste a link for a house your website feed or CRM already brought in, Market Trak uses the copy you've already got instead of making a second card, because that copy keeps itself up to date with price changes, new photos and sold listings.

If you're asked to reconnect or allow advertising

Facebook uses one connection for both posting and advertising. If you reconnect Facebook for posting, or change your Facebook password, the advertising permission can drop off. When that happens, Market Trak tells you clearly rather than failing quietly:

• The Advertising card in Workspace Settings > Integrations shows Reconnect needed with an Allow advertising button.
• When you go to launch, the Ad Launcher shows the prompt right inside the launch box. Your ad is saved, so after you allow access you're brought straight back to it to carry on, nothing you built is lost.
• The Reports and Your ads screens show a reconnect banner if your figures can't update.

Click Allow advertising (or Reconnect Facebook) and approve advertising access, and you'll be brought straight back to carry on. Your enquiries and saved ads are never affected, only the live Facebook figures pause until you reconnect.

If a launch is blocked

Facebook checks a few things on your account before it lets an ad run. If any are missing, the launch box tells you what to fix and links you straight to the right place. The most common are:

If Facebook asks you to authenticate your account

Occasionally a launch is refused with "Please authenticate your account. We think someone may have tried to access your account without permission."

The launch box shows you Facebook's message word for word. We don't paraphrase it, because Facebook is the only one who can tell you what it wants. Alongside it you'll see Facebook's own error code and trace ID, which is what Meta support asks for if it comes to that.

On our side: we stop before anything goes live, nothing is charged, and the ad you built is saved so you can relaunch. Ads already running are not affected.

Clearing it

Facebook hides the authentication behind a Start Authentication button that most people never find, because it isn't on the page the error sends you to. It's usually in one of two places.

Not getting enquiries?

In most cases enquiries flow automatically once advertising is connected. If an ad is running but no enquiries are arriving, it's almost always one specific setting: some Facebook Pages use Business Manager's Leads Access to control which tools can receive their leads. If yours does, you'll need to allow Market Trak there once.