Facebook & Instagram Integration

Connect your Facebook business page and Instagram professional account to Market Trak to publish social media posts directly from the app. No more downloading images and copy-pasting captions.

Connecting Facebook & Instagram

1. Go to Integrations (navigate to /integrations or find it in your workspace settings)

2. Find the Facebook & Instagram section

3. Click Connect Facebook

4. You will be redirected to Facebook to authorise Market Trak

5. Select the Facebook Page you want to publish to

6. If your Facebook Page is linked to an Instagram professional account, Instagram will be connected automatically

7. Grant the required permissions

8. You will be redirected back to Market Trak with your page connected

Required permissions

Market Trak needs the following Facebook permissions to publish on your behalf:

• pages_manage_posts - to create posts on your Facebook page

• pages_read_engagement - to verify the connection

• instagram_basic and instagram_content_publish - to publish to your Instagram account (if linked)

These permissions only allow Market Trak to post to your selected page and linked Instagram account. It cannot access your personal Facebook profile, messages, or other pages.

Instagram requirements

To publish to Instagram, your Instagram account must be:

• A Professional account (Business or Creator), not a personal account

• Linked to a Facebook Page via Meta Business Suite

If your Instagram account is not linked, only Facebook publishing will be available. You can link your accounts in Meta Business Suite.

Publishing posts

Once connected, you can publish to Facebook and Instagram from:

• Post Creator - click "Publish Now" when creating a post and select your target platforms

• Scheduled posts - posts publish automatically at the scheduled time to your chosen platforms

• Approval Queue - approve a feed-generated post to publish it

• AI Assistant - the assistant can publish posts as part of the content creation flow

Managing your connection

Checking status

In the Integrations page, you can see:

• Which Facebook page is connected

• Whether an Instagram account is linked

• Whether the connection is active

• When the token was last refreshed

Reconnecting

Facebook tokens expire periodically. If your connection stops working:

1. Go to Integrations

2. Click Reconnect on the Facebook & Instagram section

3. Re-authorise through Facebook

You will receive a notification if your token expires and posts fail to publish.

Disconnecting

To disconnect:

1. Go to Integrations

2. Click Disconnect on the Facebook & Instagram section

3. Confirm the disconnection

After disconnecting, posts will no longer publish to Facebook or Instagram. You can still create posts and download them for manual posting.

GDPR compliance

Market Trak handles Facebook GDPR data deletion requests automatically. If Facebook sends a data deletion callback, your data is processed in compliance with their requirements.

Tips

• Keep your Facebook connection active to take full advantage of scheduled posts and the Property Feed

• If posts fail to publish, check your connection status first

• You can publish to one Facebook page (and its linked Instagram account) per workspace

• Link your Instagram professional account to your Facebook Page in Meta Business Suite to unlock Instagram publishing