Release History

Latest updates and improvements to Market Trak.

Stay up to date with the latest Market Trak features, improvements, and fixes.

June 2026

Pick your report style when building a Content Pack in the assistant - When you ask the assistant to build a Content Pack, you now choose the report style (Sellers Guide, Data Sheet, or Article Report) right in the chat, the same three looks as the main Content Packs page, instead of always getting the Sellers Guide. Picking your postcode takes you straight to the choice. And if you navigate away while a pack is still building, the chat reconnects to it when you come back instead of starting over. Read the guide.
"Magic Pack" is now "Content Pack" - We've renamed Magic Pack to Content Pack across Market Trak, since that's what it builds for you: a ready-to-use pack of content. Nothing about how it works has changed, just the name. Any Content Pack links you saved or received by email under the old name still work and open as normal. Read the guide.
Choose your report style when you create a Magic Pack - After you enter a postcode, you'll now pick how your pack's report looks before it's built: a Sellers Guide (a warm, practical guide to pricing and presenting a home, and the new default), a Data Sheet (clean figures and charts), or an Article Report (the glossy magazine-style Area Spotlight). It's the same local market data, just three different looks; tap the one you want and we'll build your pack around it. Read the guide.
One-tap photo edits in the image editor - When you edit a post's image, the new Quick edits menu gives you ready-made looks in a couple of taps. Turn a photo to night, twilight or golden hour, swap a grey sky for blue, add a cinematic mood or an architectural sketch, remove clutter or parked cars, or virtually stage an empty room in eight interior styles. They're tucked into tidy Effects and Virtual staging folders, and they work everywhere you edit an image: your posts, the Approval Queue, your Magic Pack, and ads. Read the guide.
Two more looks for your weekly posts - The second post in your Magic Pack now alternates two designed styles: a local market figure set over an aspirational interior photo (always a different figure from your first post), and your seller-tip posts now carry a short punchy line right on the image so the advice lands at a glance, with the full tip still underneath. Both use your brand colour and your logo, and there's nothing to set up. Read the guide.
A new illustrated look for your weekly posts - The third post in every Magic Pack (the gentle one inviting local homeowners to get a free valuation) now rotates through three designed styles from week to week, so your feed stays fresh: a premium still-life photo, a clean minimal illustration, and a new warm, hand-drawn "townscape", a charming row of little houses with something drifting in the sky above (a hot-air balloon, a kite, birds taking flight) and a friendly handwritten line, all in your brand colour. There's nothing to set up; it's already part of your packs. Read the guide.
See where each lead came from - Open any lead to see the marketing channel that brought them in, such as "Facebook ad", "Google ad", or "Organic search", along with the campaign and landing page where we can tell. The same channel is now sent to your CRM if you forward leads by webhook, so you no longer have to interpret a vaguer label. To keep the labels accurate, add a couple of simple tags to your ad and post links. If you embed the valuation or signup form on your own website, re-copy the embed code so it passes your ad tracking through (otherwise embedded leads can show as "Referral"). Read the guide.
Approval Queue: clearer dates and easier rescheduling - Each post in your Approval Queue now shows its scheduled date and time at the top, in green while it is still upcoming and red once it has passed. You can change the date right on the card (tap the date to reschedule, or use the pencil to edit the caption and date together), and if a post's date has already gone by, Add to Calendar is greyed out until you pick a new one, so you no longer run into an error when scheduling it. Read the guide.
Choose a look for your bio link page - Your Bio Link page now comes in three themes you can switch between in Settings > Workspace Settings > Leads > Bio link: Light (a clean off-white), Dark (a deep charcoal), and Brand colour (a soft wash of your own brand colour). Whichever you choose, your logo, your valuation button and your report cards all carry your brand colour, and you'll see each look on the live preview as you pick it. Read the guide.
Your bio link page now loads your tracking pixels - If you've added Meta (Facebook) or Google tracking under your workspace settings, those pixels now fire on your Bio Link page too, so visitors who tap through from your social profile can be measured and retargeted, just like visitors to your reports and valuation page. If your cookie consent banner is enabled, it shows here as well and pixels load once a visitor accepts. There's nothing to set up beyond your existing tracking. Read the guide.
Share one "link in bio" page for your social profiles - Your Bio Link is a single, branded page that gathers your online valuation and up to four reports you choose, made for the "link in bio" slot on Instagram, Facebook, or TikTok. Turn it on under Settings > Workspace Settings > Leads > Bio link, pick which reports to feature and drag them into order on a live preview, add a headline and tagline, and copy your link (marketrak.pro/bio/your-slug) into your profile. Every button leads to a page that captures the visitor as a lead, and the whole thing saves as you go. Read the guide.
Invite your team into your workspace - On plans that include team members, you can invite colleagues to share your workspace, so your reports, posts, leads, and branding all live in one place on one bill. Open Settings > Workspace Settings > Team members, type a colleague's email, and click Invite member; they get a branded email with a link to join. You'll see how many seats your plan includes (for example "2 of 5 seats used"), and invited members get their own login and profile but don't see your billing or workspace settings. Read the guide.
Run multiple offices from one login - If you run more than one branch or area, you can add extra offices under a single login, on plans that include multiple offices. Each office is its own separate space with its own subscription, branding, leads, and data, billed separately. Switch between them from the office switcher at the top of your sidebar, and add a new one from there: name it, pick a plan, and we copy your current branding across so it's ready to go. Read the guide.
Your logo is now optimised automatically when you upload it - When you add your agency logo (during onboarding or in Settings > Workspace Settings > Branding), Market Trak now resizes it to a sensible web size and file size for you, while keeping any transparent background intact. This also fixes a rare case where uploading a very large image as your logo could stop a Magic Pack from generating. There's nothing to do on your end.
Fixed: your Content Pack's headline figure post no longer comes out as just your logo - In a rare case, the first post in a Content Pack (the big headline figure, such as your area's average price) could render as your logo on its own instead of the figure. That post now always leads with the large figure and keeps your logo as a small mark at the bottom, so it comes out as intended. There's nothing to do on your end.
Price changes now clearly show whether prices went up or down - When a post or report shows how much prices have moved over the year, a rise now displays with a + sign (for example +3.2%) instead of a bare number, so it is instantly clear the market is up rather than down. Falls already showed their minus sign. This applies to the stat posts in your Magic Pack, posts you create from the assistant or social post creator, and the figures on your reports.
Fixed: your listings preview now shows your property photos, not your logo - On some agency website platforms, the "your listings, ready to post" preview shown during onboarding could display your agency banner on every card instead of each property's photo. It now picks the real property image for each listing. There's nothing to do on your end.
Fixed: your instant valuation page now shows your own logo - If your logo appeared on your reports but the generic Market Trak logo showed at the top of your instant valuation page, that's resolved. The valuation page now uses your agency logo like the rest of your branding. There's nothing to do on your end; if you'd like a different logo there, you can set one in Settings > Workspace Settings > Branding. Read the guide.
Cancelling your free trial now keeps your access until the trial ends - Previously, cancelling during a free trial ended your access the moment you confirmed. Now your trial simply doesn't convert into a paid subscription: you keep full access for the rest of your trial period, you won't be charged, and your account closes on the trial end date shown when you cancel. If you change your mind in the meantime, you can pick a plan from your billing page as usual. Read the guide.
Property feeds now work on Street agency websites - If your agency website is built on Street (the same company as the Street CRM), the Property Feed and the onboarding listings preview previously couldn't read your listings at all, because Street sites load every property in the browser rather than in the page itself. Market Trak now reads Street's own listings catalogue directly, so adding your website as a feed just works: your stock is recognised straight away with the exact address, price with its qualifier, bedrooms, bathrooms, and your full-quality photos, and properties marked Sold STC or Under Offer are never posted. Choose sales, lettings, or both when you add the feed. Read the guide.
Your listings preview now shows properties near your chosen area - During onboarding, Market Trak turns a few of your live listings into ready-to-post content. On supported website platforms it now picks the listings closest to the postcode area you generated your Magic Pack for, so an agent covering Rayleigh sees their Rayleigh stock first rather than whichever properties happen to top their website's default ordering.
Your listings preview now retries after a temporary blip - During onboarding, Market Trak shows a few of your live listings as ready-to-post content. If your website briefly couldn't be reached at that exact moment, the preview used to give up permanently and the section never appeared. A temporary failure now simply tries again the next time you open your Magic Pack.
See everything your report can do, on the free plan - The action rail on your Magic Pack report (QR code, share to social media, email campaigns, sharing controls, and report settings) is now visible before you subscribe instead of hidden. Hover any button to see what it does; tapping one shows you what unlocking it gives you, with every plan side by side. Read the guide.
Choosing a plan now shows you everything you unlock - When you tap a locked action in your free Magic Pack (editing a caption or image, scheduling, or trying the AI Assistant), Market Trak now opens a short explainer of what a subscription gives you, pictured with your own posts, instead of dropping you straight into a payment popup. Carrying on takes you to a full-screen plans page: every plan side by side with prices and what's included, next to the full line-up of what you unlock, from Magic Packs whenever you need them (for any postcode you cover) and the AI Assistant to email campaigns, the online valuation tool, and the content calendar. Switch between monthly and yearly pricing, and head back to your pack with one tap. Read the guide.
Your Magic Pack's headline stat now changes every week - The first post in each pack leads with one of your area's key figures on a designed stat card. Previously that figure was picked at random, so you could get the average price two weeks running. It now rotates through your stats week by week (average price, yearly price change, sales per month, and time on market when it reflects well on your area), so consecutive packs always lead with something different. The extra image styles added this week (the object photography and illustrations on the valuation post) also have a deeper set of designs behind them, so repeat weeks stay fresh for longer. Read the guide.
The valuation post in your Magic Pack now gets its own designed look - The third post in every pack (the one inviting homeowners to find out what their home is worth) used to take a random image from the general pool each week. It now rotates through three distinct looks: a premium photo of a single object with a question on its tag (a coiled tape measure asking "What's yours worth?", a brass balance scale, a paper plane ready for take-off), a hand-drawn illustration in your brand colour (a hot air balloon, a paper boat, a garden swing), and your familiar image styles. Everything renders in your brand colour with your logo, and the question on the image changes with the post's angle each week. Your very first Magic Pack has been refreshed along the same lines: it now opens with the signature stat card, a warm lifestyle photo, and an illustration, so you see the full range from your first minute. Read the guide.
Magic Packs now bring you something fresh every week - If you generate a Magic Pack for the same area regularly, the posts used to follow the same pattern each time, which got repetitive fast. Each new pack now works through a rotating set of angles for the middle post: practical seller tips like presentation, kerb appeal, and getting sale-ready, alongside pricing advice, what drives a home's value, buyer activity, and more, each grounded in your local market data. When the middle post is a seller tip, its image is now a warm lifestyle photo that actually matches the tip (a welcoming front door for kerb appeal, a bright living room for presentation) with your agency logo on it, instead of an unrelated stats graphic. The valuation post varies its hook from week to week too, and posts pick up a light seasonal touch. Your first pack and the headline stat post with your local figures stay just as they were. Read the guide.
Property feeds now work on Homeflow agency websites - If your agency website is built on the Homeflow platform, the Property Feed previously couldn't see your listings at all, because Homeflow sites draw their property grids in the browser rather than in the page itself. Market Trak now reads Homeflow's own listings data directly, so adding your website as a feed just works: your full catalogue is recognised straight away, new listings are picked up with the exact address, price, and photo from your site, and properties marked SSTC or let agreed are never posted. Choose sales, lettings, or both when you add the feed. Read the guide.
Your own listings now appear during onboarding on far more websites - When you join, Market Trak turns a few of your live listings into ready-to-post social content. Previously it only looked at your website's homepage, so if your properties live on a search page (as they do on most agency sites) it often found nothing to show. It now finds and reads your property search page the same way the Property Feed does, and it prefers your for-sale stock over lettings. And if you skipped the website step but signed up with your work email, Market Trak can now find your website from your email address. The preview also now always picks a property photo for each listing, never your agency logo. If the preview came up empty for you recently, it will refresh itself the next time you open your Magic Pack.
Property feeds detect listings on even more websites - Setting up a property feed from just your homepage address now works on more sites. Websites that keep their listings on a /property/ page are now found automatically, and sites whose links start with www when the address you typed doesn't (or the other way round) no longer come back with "no properties found". The daily check for new listings handles the same difference, so feeds on those sites keep updating reliably. Read the guide.
Fixed: the page numbers on your Leads list now change the page - Clicking a page number, or the next, previous, first, or last arrows, at the bottom of your Leads list moved the highlight but kept showing the same leads. That's resolved; the list now loads the right page when you click through. Choosing how many leads to show per page continues to work as before. Read the guide.
Embed the instant valuation form on your own website - You can now add your instant valuation form directly to your own site, not just link out to it. In Settings > Lead Capture > Instant Valuation Tool, click Embed the form on your website and paste the code onto any page. It shows just the form, blends into your page, and uses your brand colour, and when a visitor finishes it sends them straight to their valuation result. Conversions are recorded on your own site using the Facebook Pixel and Google Ads tag you already have there, so they're attributed to your domain and ad account, which makes it ideal for running ads to your own landing page. Leads still flow into your dashboard even before any tags are set up. Read the guide.
See how your property ads are performing (Reports tab) - The Property Ad Launcher has a new Reports tab. Pick a period (last 7, 14, 30, or 90 days) and see your total and per-ad spend, impressions, clicks, click-through rate, enquiries, and cost per enquiry, alongside how many of your ad enquiries went on to request a valuation or open one of your reports. Switching the period is instant, and ads that finished outside the window drop out of view to keep it focused on recent performance. Read the guide.
Clearer prompts when Facebook needs reconnecting for ads - Facebook uses one connection for both posting and advertising, so reconnecting for posting (or changing your password) could quietly drop your advertising access and leave ads failing with an unclear message. Market Trak now flags it plainly, in your settings, in the Ad Launcher as soon as you pick a property, and on your ad reports, with a one-tap Allow advertising button to put it right. Ads you've deleted in Facebook's Ads Manager are also tidied up automatically on your Your ads screen. Read the guide.
Fixed: publishing a Magic Pack post after swapping its image for a video - If you replaced the image on a Magic Pack post with a video, the Publish to Facebook button stayed greyed out, so you couldn't post it. That's resolved; video posts now publish and schedule just like image posts. Read the guide.
Replace or edit the image on any post, and add video to your Magic Pack - Swapping a post's image or touching it up with the AI image editor now works the same way everywhere: drafts, Magic Pack, the approval queue, the content calendar, the assistant, and the Ad Launcher. Hover the image and choose Replace or Edit image. Magic Pack posts can now use a video instead of an image too (it plays inline and you can publish or schedule it just like any post), and images now show at their natural shape rather than being cropped to a square. Read the guide.
Property ads: swap the image, touch it up, or run a video ad - In the Property Ad Launcher you can now replace or AI-edit the ad's image before launching, and you can run a video ad on Facebook and Instagram, not just a still image. Pick a video in the ad preview and Market Trak uploads it to Facebook and builds the video ad for you. Read the guide.
Launch Facebook and Instagram property ads in a couple of taps (Property Ad Launcher) - Turn any of your listings into a live Facebook and Instagram lead ad without leaving Market Trak. Pick a property and Market Trak writes the ad copy, sets up housing-compliant local targeting, and builds the enquiry form for you; you just choose a daily budget and launch. Every enquiry flows straight into your Leads dashboard, tagged to the property, and you get an email for each one so you can follow up fast. You pay Facebook directly from your own ad account, so you keep full control of your spend, and you can pause, change the budget, extend, or end any ad from the Your ads tab. Read the guide.
Your agency website is now saved as your business website - When you paste your website during sign-up, Market Trak already uses it to pull in your logo, brand colour, and name. It now keeps that website on file too, so you have it as your business link going forward. You'll find it in Workspace Settings > Branding as Business Website, where you can edit it any time. It's kept separate from your Calendar Booking Link, so setting one never changes the other. Read the guide.
Fixed: editing photos in the assistant (architectural sketch, twilight, virtual staging and more) - Turning an uploaded photo into an architectural sketch, changing the sky or lighting, virtually staging a room, removing cars or clutter, extending a photo to a new shape, or combining photos into a collage could fail with a "technical hiccup" error and never produce the image. That's resolved, so all of the photo-editing slash commands work again. Read the guide.
Photo-edit commands now apply to your most recent image automatically - After the assistant makes or edits a photo for you, you can run another edit straight away, for example create a sketch and then type /twilight, and it applies to that image without asking you to upload it again. Previously a follow-up edit could ask you to re-attach the photo unless you spelled out "the picture above". You can now chain edits one after another. Read the guide.
The assistant keeps your report in the chat after you use it - When the assistant generates a market report, the report card (with View Report, Give Me A Summary, and Create Social Post) used to disappear the moment you clicked one of its buttons, so you couldn't easily get back to the report you'd just made. The card now stays in the conversation with its buttons live, so you can reopen the report, ask for a summary, or turn it into a post whenever you like. Read the guide.
Fixed: generating a report in the assistant for a "Town, Postcode" area - If you asked the assistant for a report and picked or typed an area shown as a town and postcode together (for example "Didsbury, M21"), it could come back with "Invalid location format" and fail. That's resolved: the assistant now reads the postcode out of whatever you give it, so the report generates as expected. Read the guide.
Posts to win instructions now lead with local data, not your listings - When you ask the assistant for a post to encourage sellers to list with you, it used to sometimes pull up your existing property listings and ask which one to feature. It now treats these as market-led posts and goes straight to your local report data instead, which is what makes that kind of post land with homeowners. Read the guide.

May 2026

Property feeds now work on more agency websites - Adding a property feed could fail on some agency websites: the scanner would say it couldn't find your listings even though they were clearly there. This happened on sites that load their listings with JavaScript, or that block automated visitors for security. Market Trak can now read those sites, so far more websites work straight away. A few related improvements: entering just your homepage address now finds your full search page instead of only the handful of featured properties on the home page; the "properties found" count now reflects your whole catalogue rather than a single page; and if a website is genuinely locked down, you'll get a clear message explaining it's blocking access instead of a dead end. For the most complete feed, enter your property search page URL. Read the guide.
Fixed: some free accounts couldn't generate their Magic Pack - If you'd already created a few market reports on a free account in the past, generating your Magic Pack could fail with a "report generation failed" message, because the report inside the pack was counting towards the free report limit. Your Magic Pack no longer counts against that limit, so you can always generate it. If a Magic Pack had been failing for you, it will work now. Read the guide.
Fixed: clicking Reports in the sidebar from a report now takes you to the list - Clicking Reports in the sidebar while viewing a report used to change the URL in your address bar but leave the report still showing on screen. That's resolved; you'll now land cleanly on the Reports list as you'd expect. Browser back and forward also behave correctly from the report view.
"Days on market" removed from market reports - We've taken the average days/time on market figure out of the market reports. Because a report covers a whole postcode area, that number was averaged across the entire district and dragged up by older or relisted properties, so it often looked unrealistically high and wasn't a fair reflection of how quickly homes are actually selling. The other market activity figures, properties for sale, sales per month and turnover, all stay, and the rest of your reports are unchanged. If you'd still like to mention time on market in your own emails, it's still available as a merge field to add yourself.
You're only charged for a Magic Pack once it's successfully created - If a Magic Pack ever fails to finish, you're no longer charged for it. Previously, if a pack stopped partway after its images had been made, the credits for those images could still be taken even though you never got a usable pack. Now the cost (your local report plus the three posts) is only deducted once the pack has finished successfully, so a failed pack costs you nothing. If you try to generate one without enough credits, you'll now get a clear "not enough credits" message with a link to top up, rather than a generic error. And if you've already generated a report for that postcode this month, your pack reuses it and you're only charged for the three posts. Read the guide.
Magic Pack reports now have the Area Spotlight look - When you create a Magic Pack, from the Magic page or by asking the assistant, the market report inside it now comes in the polished Area Spotlight editorial style: a cream, forest-green and gold magazine look, with your logo at the top. It's the same market data and the same one-postcode, ninety-second flow, just a more premium-looking report by default. This applies to new packs from this update onwards; packs you've already generated keep their existing look, and you can still pick any other report style from the Generate Report page for a one-off. Read the guide.
Start a Magic Pack with /magic - You can now type /magic in the assistant chat to start a Magic Pack instantly, instead of describing it in words. It sits at the top of the slash command menu under Create. Type / to see all the shortcuts, pick /magic, and the assistant drops in a postcode box to build your local report and three social posts, exactly the same pack you'd get any other way. Read the guide.
Editing report text is easier - When you click Edit on a paragraph in a report, the editing box now opens already sized to fit the text, so longer sections like a market summary or cover story show in full instead of squeezing into a small box you have to scroll inside. The box keeps fitting your text as you type, and you can drag the bottom-right corner of these paragraph boxes to make them taller if you want more room while you write. Shorter fields like titles, stat labels and button text stay fixed. Read the guide.
Choose your report's theme in the assistant - When you generate a market report through the assistant, you can now pick its theme, the same choice the Generate Report form gives you, instead of always getting the default look. The report-type step is now a set of visual cards (Sellers Guide, Data Sheet, Article Report) matching the form. Click Data Sheet or Article Report and the card opens to reveal its themes (Data Sheet: Default, Dark, Emerald; Article Report: Magazine or the cream-and-gold Editorial / Area Spotlight look), so you choose the type and the look in one step. The location box also now gives you the same postcode guidance as the Generate Report form, nudging you toward the outward postcode or a postcode over a town name for more accurate area data. Read the guide.
See the image styles, not just their names, in the assistant - When the assistant asks which image style to use for a post, you now see a visual gallery of the actual styles instead of a plain dropdown of names. Browse the thumbnails and pick the look you want; you no longer have to guess what "Coffee Shop" or "Editorial Quote" looks like from its name alone. Read the guide.
Image eraser now only changes the area you brush - When you brush over part of a post image and click Erase, the tool occasionally redrew the whole image at a slightly different size, or with a slightly different background colour, instead of just clearing the part you marked. That is fixed. Erasing (and brushing over an area to describe a change) now leaves the rest of the image, its size, and its colours exactly as they were, and only touches what you painted over. If you ever had to erase something twice to get a clean result, you should not need to anymore. Read the guide.
Fixed: generating an image in the AI assistant - Creating a post with an image through the assistant (pick a template, choose an aspect ratio) could fail to finish, or come back as a bare link instead of a finished post. That is resolved: the assistant now reliably produces the image and the post card together. Posts also now respect the writing style you choose, pick Short & Punchy and you get a short, punchy post rather than a long one. Read the guide.
The assistant chats like a person instead of always showing buttons - The AI assistant used to treat almost everything you typed as a task. Say "thanks" or "that's brilliant" and it would still reply with "Please choose an option" and a row of buttons. It now holds a normal conversation: reactions, small talk, and simple questions get a warm, natural reply with nothing to click, and it only shows buttons when there is a genuine choice for you to make or you have actually asked it to do something. You stay in the driver's seat and the assistant follows your lead rather than herding you down a menu. Read the guide.
Assistant-generated reports now show the town name in the title - When you ask the assistant to generate a report, or create a Magic Pack by typing the postcode in yourself, the report now lands with the proper "Town, Postcode" title (for example "Didsbury, M21") rather than the bare postcode. It uses the same town lookup as the Generate Report form, so titles read consistently however you create a report. Existing reports are unaffected; this applies to new ones from this update onwards. Read the guide.
Magic Packs generate more reliably - A small percentage of Magic Packs were occasionally failing to produce their social post text, which stopped the whole pack from finishing. We have fixed the underlying cause and added an automatic retry, so packs that would previously have errored now complete on their own. If you have had the odd Magic Pack fail to finish, that should now be resolved. Read the guide.
See everything a lead has done, in one place - Click a lead's name on the Leads page, or anywhere on their row, to open their full record. It shows their contact details, which you can now edit right there on the page, plus a single timeline of everything they have done inside Market Trak: every instant valuation they have requested, every report they have opened, and every email they have opened, newest first. Click any valuation in the timeline to open its full details. The record slides in over your list and closes straight back to it, so you can review one lead, close, and move to the next without losing your place; on a phone it opens full-screen, and each record has its own link you can share with a colleague. While you are there you can also unsubscribe or delete the lead. Deleting is now properly tidy: it removes the lead and the instant valuations attached to them, so a deleted lead's details are genuinely gone. Read the guide.
Ask the assistant to make you a Magic Pack - You can now create a Magic Pack without leaving the assistant chat. Ask for "a magic pack", or "a report and some social posts for M21", and the assistant drops a postcode box straight into the conversation. Confirm the postcode and it builds your pack right there, shows a short generating animation, then gives you a link to open the finished pack: a fresh local market report plus three ready-to-post social posts, exactly the same as the Magic Pack you'd get from the Magic page. The postcode box only accepts real postcodes; if you type a town name like "Chorlton" it gently nudges you to use a postcode instead, because postcodes return more accurate area data. If you open your pack and then come back to the chat, the link is still waiting for you rather than resetting to a blank box. It uses the same credits and the same monthly pack allowance as generating a Magic Pack any other way, so nothing is charged twice. Read the guide.
The Instant Valuation tool has a new look - The form your visitors fill in, the loading screen they see while it's calculating, and the result page they end up on have all been redesigned to match the editorial look you'll have seen on the new Area Spotlight reports: cream backgrounds, forest-green and gold accents, serif headlines with one italic-pink word, clean boxed inputs, and a magazine-style result spread. The result page now opens with the property address as the editorial title and leads with the estimated value front and centre, then walks the visitor through Your Valuation → How we calculated this → Market Snapshot → Price History → Recent Sales → CTA → Working Assumptions → Disclaimer. The change applies automatically to every existing instant valuation in your account and every new one from this update onwards. Your workspace logo is pulled into the page header — if you haven't set one yet, you can upload one from Workspace Settings > Branding. There's no setting to opt out for now; the new look replaces the old one across the board. Read the guide.
Instant valuations are now more accurate, more transparent, and show more about each property - A substantial upgrade to how the instant valuation works under the bonnet, and to what your potential leads see on the result page. The headline figure is now a blended estimate from three or four independent calculations (an algorithmic model, price-per-square-foot multiplied by the property's size, the typical sold price of comparable homes of the same type, and where available the property's actual previous sale price compounded forward by local market growth). When the methods agree closely the result is more confident; when they disagree the system tells you so via a tighter or wider range below the headline. The Market Snapshot tiles on every report now filter to the property type wherever possible (so a detached house valuation shows "Based on 86 detached house sales" rather than 359 mixed listings), and the Recent Sales section reads "Recent Detached House Sales in M21" when the data supports it. A new Property record strip below the cover shows the property's EPC rating, council tax band, and last sale price + date whenever they're known. That's useful context that previously was hidden. A new "How we calculated this" section at the bottom of the editorial-style report shows the three or four component figures side-by-side as a quiet transparency footer, so a curious homeowner can see exactly which signals fed the headline. The Working Assumptions intro paragraph now positions an in-person appraisal from your agency as the path to a more accurate value, framing the online estimate as a starting point rather than a substitute. A historical floor-area bug that was systematically biasing some valuations downwards by around 14% has been fixed. All these changes apply automatically to new valuations from this update onwards. Read the guide.
Disposable email addresses are now blocked on signup and lead-capture forms - Throwaway email services like Mailinator, Yopmail, 10minutemail, Guerrilla Mail, and around 121,000 other "temporary inbox" providers can no longer sign up to Market Trak, sign up to your reports, fill in your instant valuation form, or be added via CSV import. Users who try will see "Please use a permanent email address. Disposable or temporary email services are not allowed." and are prompted to use a real address instead. The benefit is fewer fake leads on your dashboard, fewer wasted Mailgun sends to inboxes that never get checked, and stronger conversion data (because the leads in your CRM are people who actually want to hear from you). CSV imports drop disposable rows automatically rather than failing the whole upload, and the import summary tells you exactly which addresses were skipped so you can spot-check the list. Sits alongside the bounce-handling feature above: bounces clean up dead addresses after they get in, this stops them coming in to begin with.
Generate Report form nudges you toward the postcode formats that produce the best data - The location input on Generate Report now shows a subtle inline tip when your input is likely to return weaker market data. Type a full unit-level postcode like "M21 0QN" and the tip reads "Using M21 alone will return more accurate area data" (the outward code, which covers a whole area, gives the market-data provider a wider and more statistically meaningful sample). Type a town name like "Chorlton" and the tip reads "Using a postcode will return more accurate area data than a town name" (towns span multiple postcode areas, so the underlying data ends up averaged across neighbourhoods that may behave very differently). The tip is amber, sits below the input, and replaces the generic helper line so you only see one piece of guidance at a time. It is a suggestion, not a block — the form still accepts whatever you type, the backend handles it the same way as before. Magic Pack already auto-strips for new users; this is the same idea adapted for the more advanced Generate Report audience.
Bounced lead emails are now flagged and skipped - When a lead's email address stops working permanently (the inbox is closed, the domain no longer exists, or the mail server hard-rejects messages from us), the lead now gets an amber Bounced badge on the Leads dashboard and is automatically excluded from every future campaign send. Filter by Bounced in the status dropdown to see who is affected, or hover the badge to read the exact reason your mail server gave. The change applies to every send path: the Send Campaign modal, the AI assistant, and the back-end email queue all skip bounced leads automatically, so you do not need to manually deselect them. Soft bounces (full mailboxes, brief outages) are not flagged — only permanent failures, so a lead with a Bounced badge is genuinely undeliverable rather than just temporarily unreachable. The benefit is cleaner "sent" counts on your dashboard (no more chasing dead inboxes) and a clearer picture of who is actually reachable. Read the guide.
Posts dashboard now counts what you have published, not drafts - The Posts number on your dashboard, and the Posts bar on the Awareness meter, now measure posts you have scheduled on the calendar or published, rather than drafts you have saved. Save a post to your Drafts and it lives there as before, ready for you to edit and use; it just no longer ticks the Posts metric until you schedule or publish it. If your Posts number dropped today, that is why. The intent is to make the dashboard reflect what is actually getting in front of people, not what is sitting in your library. The "Quick Win" recommendation has been updated to match (now reads "Schedule or post N more" rather than "Create N more"). Your Drafts page itself is untouched. Read about the Posts metric.
Magic Pack reports now show your town name in the title - Previously every Magic-Pack-generated report rendered with just the bare postcode in the title and cover (e.g. "M21"), while reports you generated manually from the Generate Report form correctly read as "Didsbury, M21". Magic Pack now uses the same town-name lookup as the Generate Report form, so packs generated from this update onwards land with the proper "Town, Postcode" label across the report title, the report cover, the in-app pack header, and the delivery email subject. Existing packs in your account are unaffected (they continue to render the bare postcode they were generated with); only new packs from this update get the proper label.
Area Spotlight — a new luxury look for the Article Report - The Article Report now comes in two visual themes: Magazine (the original slate-and-white look you've been seeing) and Editorial (Area Spotlight). Editorial is a premium brochure aesthetic on a cream, forest-green, and gold palette with serif display typography — designed to feel like a high-end property brochure rather than a market data sheet. The two themes use the exact same data, generation pipeline, and credit cost, so switching between them is purely a visual choice you can make per report. Pick a theme from the Generate Report form, or change it later from inside an existing report. Every section in Area Spotlight is individually hideable (Market Snapshot tiles, Price Analysis, Property Mix, Price History, Recent Sales) and the heading, body text, and button label on the email signup are editable inline. The cover At-a-Glance panel leads with Turnover Rate (e.g. "8%") and Monthly Sales Volume rather than the harder-to-defend "Average Time on Market", and the Price History timeline rearranges itself into a vertical layout on mobile so it never adds a horizontal scroll bar to your phone. Read the guide.
Data Reference Sheet renamed to Data Sheet - The shorter name is now used in the report-type picker, on the generated report title, and across the docs.
Sellers Guide simplified to a single brand-coloured look - The Sellers Guide previously offered four themes that all looked broadly the same. It now ships with one treatment that automatically uses your workspace brand colour for the header gradient (and falls back to a violet shade if you haven't set a brand colour). The theme picker is no longer shown for the Sellers Guide because there's only one option. Reports generated with the older themes are unaffected — they continue to render exactly as they did. Read the guide.
Generate Report always produces a fresh report - A recent update introduced same-month report recycling, which silently reused an existing report if you generated the same postcode twice in a calendar month. That behaviour was meant for the Magic Pack flow only but was firing on the Generate Report form too, so clicking Generate could appear to do nothing. Recycling is now scoped to the Magic Pack flow only — Generate Report always creates a fresh report, every time, regardless of what's already in your account. Magic Pack still recycles within the calendar month to keep auto-generated packs fast and credit-friendly. The Regenerate button on the report viewer was, and remains, always fresh.
Report top bar shows your workspace name reliably - The label that sits in the top bar of the report viewer is supposed to show your workspace name (e.g. "Market Trak"). On older reports without a profile-level company name set, it was occasionally falling back to a generic "Property Reports" placeholder. The report viewer now does a live lookup against your workspace name at view time, so the top bar always reflects your current workspace name regardless of how the report was originally generated.
Sign out from the welcome flow and Magic Pack canvas - A small Sign out icon now sits in the top-right corner of the welcome flow and the chromeless Magic Pack canvas (the version free-tier users see before they subscribe). If you want to switch accounts or step away from a partway-finished setup, you can sign out cleanly from where you are without having to navigate to a page that has the sidebar. Useful if you started signup on the wrong account or just want to leave without completing.
Remove the logo on the welcome flow review screen - On the "review what we found" step of the welcome flow, you can now click a small X in the top-right corner of the logo preview to clear the logo entirely. Previously the only way to change the logo was to upload a new one over the top. Useful if Market Trak's website scrape picked a non-logo image (a favicon, a sponsor logo, etc.) and you'd rather start your workspace with no logo at all and add one later from Workspace Settings > Branding.
Welcome flow logo detection is tighter - The website scrape that picks up your logo during the welcome flow no longer considers your site's social-share card (og:image) as a possible logo. Most agency sites use the social-share card for hero photos or a "share this on Facebook" preview image, not the logo, so including it as a candidate occasionally meant your first Magic Pack rendered with the wrong image where your logo should have been. The scrape now only considers three sources: header <img> tags whose markup says they're a logo, your Apple touch icon, and your favicon — in that order.
Welcome flow now handles SVG-only agency websites correctly - Some agency websites only serve their logo as an SVG file. Previously, Market Trak would pick the SVG, appear to finish the welcome flow successfully, but your workspace would end up with no saved logo and your first Magic Pack would render with the generic Market Trak logo instead of yours. The welcome flow now skips SVG candidates entirely and falls through to "no scraped logo" — you can upload a PNG or JPG version of your logo via the Upload your own tile, or continue without a logo. If you try to drag an SVG file onto the upload tile yourself, you'll see a clear "SVGs aren't supported. Export your logo as PNG, JPG, or WebP" message instead of a silent failure. Read the guide.
Sign in with Google on the signup and signin screens - You can now sign up or sign in with one click using a Google account. A new Continue with Google button sits above the email form on both the signup and signin tabs at marketrak.pro/auth. Choose your Google account and you skip the email confirmation step entirely, landing straight on the workspace setup screen (first time) or your Magic Pack canvas (returning). Useful if you'd rather not type or remember another password, or if your team is on Google Workspace. The existing email and password option still sits below for anyone who prefers it. Read the guide.
Reports recycle within the same calendar month — generate the same postcode twice and we'll reuse the first one - If your workspace already has a report for a postcode generated this month, generating that postcode again silently reuses the existing report instead of running a fresh one. Saves 20 credits and around 20 seconds of pack-generation time on every same-month repeat. Applies to both the standalone "Generate Report" flow and the Magic Pack flow — Magic Packs still get fresh post text and images on top, only the underlying area report recycles. Resets on the 1st of each month so you're never further than a few weeks from fresh data. If you want to force a fresh report mid-month (e.g. a council announcement changed the picture), open the existing report and click Regenerate — that path still bypasses recycling and runs a fresh generation. The date on Magic Pack reports has also been simplified to month-and-year (e.g. "Generated May 2026") rather than the precise day, so a 2-week-old recycled report doesn't trip the "this looks stale" reflex.
Magic Pack editorial images now match the post text alongside them - The four "Editorial Quote" image styles (Average Price, Days On Market, Price Change, Sales Volume) bake one specific market figure right into the image as the visual focal point. Previously, the random image picker could land any of these four on any of your three Magic Pack posts, so you'd occasionally see a "Sales Volume: 16 properties/month" image sitting next to a caption that talked about days on market. From this update onwards, if a stat-bound editorial image lands in your pack, the post next to it is guaranteed to talk about that same figure — so the visual headline and the caption always agree. Packs can still have zero editorials (a quieter all-general look) or one editorial (always on the first post). Two or three editorials in the same pack is now structurally impossible. Existing Magic Packs in your account are untouched.
Signup form moved to the middle of your reports so it doesn't clash with the CTA - If you had both the email signup form and the "Book Your Free Valuation" CTA enabled on your reports, the two used to sit stacked at the very end of the report — two big gradient blocks back to back, competing for attention. The signup form now sits in the middle of your report (right after the area's headline market data), and the CTA closes the report at the end. Applies to both Seller's Guide and Data-Driven reports.
Report footer tidied - Two small things in the report footer. The "Powered by Market Trak" link at the bottom of every report now renders in the Market Trak pink instead of the old blue. And the copyright line at the very bottom now reads "© 2026 Market Trak" instead of "© 2026 Property Reports" / the previous fallback text — the report design is ours, so the copyright belongs to Market Trak.
Report signup form refreshed to match the new embeddable design - The email signup section that sits at the foot of your Seller's Guide and Data-Driven reports now uses the same look as the Split Modern style from the embed signup library: the left panel flows from your brand colour into a richer shade of the same colour as a diagonal gradient, the outer corners are softer, and the chunky brand-coloured border is gone in favour of a subtle clean edge. The Subscribe button picks up the same gradient. Everything you can edit on the form (the headline, the subtitle, the three bullet points, the button label) still edits the same way, the icons are unchanged, and the form behaves identically. Effective on every report rendered from this update onwards. If you're not sure where the embeddable form library lives, it's under Workspace Settings > Embeds.
Magic Pack reports now use your brand colour in the header - Magic Pack reports used to render with a generic indigo and purple gradient at the top, regardless of the brand colour you'd set in Workspace Settings > Branding. They now use the same "Default" theme as reports you generate manually, so the header gradient and call-to-action button pick up your workspace brand colour, while the widget tiles in between (Winning Strategies, Time on Market, Hidden Opportunities, etc.) stay on the vibrant fixed palette from yesterday's update. Effective for any Magic Pack generated from this update onwards.
Magic Pack ready: per-user email and push notifications - The Day 0 delivery email that lands when a Magic Pack finishes generating now has its own switch in User Settings > Notification preferences, alongside a matching browser push notification switch. Both default to on so the experience is unchanged for everyone, and they work independently — keep the email but silence the push if you're already in the app when packs finish, or do the opposite if you live in your inbox. Useful if you generate packs in batches and would rather not have your inbox pinged every time. The Day 3 and Day 7 follow-up nurture emails are separate and aren't affected by these toggles. See Notification preferences.
Report widget colours stay vibrant on every brand palette - The icon tiles and feature cards inside reports (Winning Strategies, Effective Selling Strategies, Time on Market Insights, Hidden Opportunities) used to take on your workspace brand colour, which made the report read monotone if you were on a heavily branded palette and could clash with the surrounding cards on pale brand colours. They now render in a fixed varied palette of blues, greens, purples, oranges, and pinks regardless of brand colour, so reports stay visually interesting on every workspace. The report header strip and the main CTA button still pull from your brand colour as before.
CTA button label always reads in black on the white pill - The "Book Your Free Market Appraisal" button on every report now renders its label in black, regardless of your workspace brand colour. Previously the label inherited the brand colour and washed out on pale palettes (yellow, soft pink, etc.) where it had to compete with the white pill background. Black reads cleanly on white at any size, on any device, every time.
Magic Pack posts now have a Save button (and a single-row toolbar) - Each post on the Magic Pack canvas now has a clear Save button alongside Schedule and Publish. Click Save to keep the post in your Drafts; without that click, the post lives only on the canvas and won't clutter your drafts list. Once you save a post, the button is replaced by a "Saved" pill so you can tell at a glance which ones you've kept. If you save by mistake, click the "Saved" pill itself to unsave and put the post back to its original state. Anything you don't save, schedule, or publish is cleared 30 days after the pack was generated, keeping the canvas focused on the "what shall I do with this?" moment. Posts you've saved, scheduled, or published stay yours forever, and the underlying area Report always stays in Reports regardless. If you click an old Magic Pack link from a 30+ day-old email, you'll now land on a friendly page explaining the pack expired, with a button to generate a fresh one. The action buttons in the footer have also been tightened up so all three (Save, Schedule, Publish) fit on a single row at every screen size.
Day 3 and Day 7 follow-up emails after your Magic Pack - The first email you get after generating your first Magic Pack is the delivery email from Chris on Day 0. On Day 3, you'll now also get a short follow-up called "Three ways to use your Magic Pack" with practical guidance on what to do with the posts and the area report. On Day 7, if you haven't already saved or scheduled every post, you'll get a one-line heads-up that the canvas will clear in three weeks, with a soft prompt to subscribe for fresh packs on any postcode. Both follow-ups come from the generic Market Trak inbox (the Day 0 email from Chris stays personal) and only land for free-tier workspaces — paying subscribers don't get nurtured.
Your Magic Pack now arrives in your inbox - When a Magic Pack finishes generating, you now get a personal email letting you know it's ready. The three post images appear right inside the email, every thumbnail clickable, and a single View your Magic Pack button takes you straight to the pack in the app. The first pack you ever generate comes from Chris (founder) with a note inviting you to reply with feedback; subsequent packs come from the Market Trak inbox with a leaner subject line that includes the area. Reply to either and you'll reach a real person, not a noreply queue. Useful if you start a pack, get pulled away, and want a one-click way back to it from your inbox later.
Clearer prompt when your Facebook connection has expired - Facebook signs you out periodically (roughly every two months), and posts can't go out until you reconnect. Previously, if your token had expired, clicking Publish Now showed a generic error toast with no obvious next step. Now you'll see a friendly amber banner right inside the publish modal that says "Your Facebook connection has expired" with a Reconnect Facebook button, so you can re-authorise without leaving your post. The Integrations page also distinguishes "expired" (red banner) from "expiring soon" (amber, within 7 days), and the "Connected" badge becomes "Expired" when applicable. See Facebook & Instagram Integration.
One consistent Publish / Schedule experience across the app - clicking Publish Now or Schedule on a Magic Pack post, an approval-queue post, or a new calendar post now leads to the same flow: pick which platforms (Facebook, Instagram), pick a date and time if scheduling, hit confirm. If your workspace doesn't have a Facebook page connected yet, you'll see a Connect Facebook button right there in the same modal — clicking it takes you to Facebook to authorise, then drops you straight back where you were so you don't lose your post. Previously some surfaces sent you to Workspace Settings (losing your composition), some errored on submit, and the calendar would happily schedule a post with nowhere to publish to.
Tab bars no longer overflow on smaller screens - the tab bars on Workspace Settings, Reports, Generate Report, Leads, and Social Posts now collapse cleanly when the page isn't wide enough to show every label. The active tab keeps its label so you always know where you are; the other tabs collapse to icon-only and show the full label as a tooltip on hover. At full desktop width, every tab still shows its label as before.
Refreshed marketing website + new Lead Capture and Nurture page - the public Market Trak website (the homepage, the pricing page, and all the feature pages) has had a visual refresh and now follows the same editorial design language as the rest of the app: Times New Roman headlines with italic-pink accents, soft pink-bordered cards, and a cream background. Existing customers will notice the change next time they hit the site or share a link with a colleague. A new Lead Capture and Nurture page at /features/lead-capture-and-nurture has been added too, which brings together everything Market Trak does for capturing leads (gated reports, instant valuation submissions, embeddable signup forms) and following up with them via email broadcasts. Useful as a single page to share with anyone considering the product.
Each Magic Pack post now shows what it's highlighting - the labels above your three social posts on the Magic results page (which used to read POST ONE, POST TWO, POST THREE) now describe what each post is actually about: things like RISING PRICES, SALES PACE, FREE VALUATION. The labels change based on what the data showed for that postcode. The section heading above the three posts has also been quieted to "Your social posts" so it still reads naturally if you delete one of the posts.
Magic Packs now survive navigation - if you start a Magic Pack and click away to do something else, you can come back to the Magic page at any point and pick up where you left off. The progress bar will be in roughly the right place rather than restarting from the beginning, and you'll never come back to find your pack quietly lost. The Magic page also now has a small "View your most recent pack" button under the postcode input, so you can jump straight back to the last pack you generated without remembering where it lives. Opening the report from a pack is now instant; previously it took several seconds because the link reloaded the whole app.
Magic Pack reports always include a call-to-action - every Magic Pack report now ends with a CTA button. By default it points at your instant valuation page (using your custom slug if you've set one). If you'd rather use a different booking link, set a default CTA URL in Workspace Settings > Lead Capture and Magic Packs will use that instead.
Skip onboarding if you've done it before - if you've already been through the welcome flow on another workspace, you'll now see a small "Skip onboarding" link at the bottom of the page when a new workspace is created. Click it and we'll mark the workspace as set up and drop you straight on the dashboard. New users still go through the full flow.
Awareness meter shows where the score comes from - the awareness card on the dashboard now shows three small weekly progress bars (Posts, Email Campaigns, Active Days) so you can see at a glance which signals are pulling your score up or down. The track at the bottom also has a position dot now, so it reads as a "where you are" indicator rather than just a fill bar.
Magic Packs - a new top item in the sidebar called Magic. Type one postcode, click Generate, and around ninety seconds later you have a finished local market report and three matching social posts ready to publish or schedule. The report is branded with your workspace logo and brand colour automatically. The three posts each use a different visual style and include working links back to the new report and to your instant valuation page. The report is saved to your Reports page; the posts are saved to your Drafts. Generate as many packs as you like, one a week per area is a good rhythm. If you paste a full postcode like M21 0QN we now use just the first part automatically, which gives a richer report covering a whole area instead of a single street. Read the guide.
Brand new welcome flow for first-time users - the very first time you log in to a new Market Trak workspace, you now go through a short, full-screen welcome experience before you reach the dashboard. Paste your agency website and Market Trak reads your logo, brand colour, and agency name from the live site automatically. You'll see what we found and can tweak any of it on the spot, try one of the suggested adjacent shades for your brand colour, drop in a different logo, or rename the agency. Then you generate your very first Magic pack right there on the spot, with the report already branded the way you'd want it. Once your first pack lands you click Continue to your dashboard and the rest of the app opens up. Existing users won't see this, it's only for new sign-ups. Read the guide.
Refreshed look across the app - the editorial design language we introduced on the Magic page has been rolled out across the rest of the app. The dashboard, leads, reports, settings, and the assistant welcome page all now use the same Times New Roman headlines with italic-pink accents, soft-pink card borders, cream background, and consistent rounded pill buttons. Tab bars on the reports, leads, and settings pages now sit pinned at the top of the page so they stay in the same place as you switch between sections. Pagination on the reports list, the leads table, and any future list page now share a single look and feel. No functional changes; everything works exactly as before, just easier on the eye.

April 2026

Per-surface controls for welcome and valuation emails - the single Auto Welcome Email toggle has been replaced with three more granular controls at the top of Workspace Settings > Email. You can now decide independently whether to send a welcome email when (1) someone unlocks a public report, (2) someone signs up via the report email signup form or one of your embeds, or (3) the visitor finishes an instant valuation. The valuation email control is new — previously the branded valuation email always sent with no off-switch, and agents whose CRM already sends a follow-up can now turn it off. Each switch saves automatically when you flip it. Anything you had set in the old global toggle is preserved. See Welcome Emails.
Privacy Policy URL is now in one place - the Privacy Policy URL setting used to live in two separate spots: under Cookie Consent in Workspace Settings > Tracking & Analytics and again under Workspace Settings > Lead Capture. It is now a single top-level field in Tracking & Analytics, and the same URL is used both on the cookie consent banner and on your lead capture forms (report unlock, instant valuation, embed signup, email signup). Anything you had set in either place is preserved.
Faster lead capture across reports, embeds, and instant valuations - we have removed the email-confirmation and verification-code steps that used to sit between a visitor entering their details and you receiving the lead. Visitors now see the report, unlock the email signup, or get their instant valuation immediately on submit, and the lead lands in your CRM via webhook the moment the form is sent. There is no longer a "click the link in your email" or "type the 6-digit code" step. If your workspace has the welcome email turned on, it still goes out as before. Junk leads are filtered with a hidden honeypot field, email typo detection (e.g. "Did you mean gmail.com?"), and the existing rate limiter, so we have not lost protection by speeding the funnel up.
Edit your posts before publishing - the post creator now has a pencil icon in the top-right corner of the preview card. Click it to enter edit mode, where you can change the caption, swap the image with one from your device, or edit the image with the AI brush tool. Click the tick or any action button to save your changes. A green "Save Changes" button appears as soon as you edit the caption, so you always know your edits have been captured before you publish, schedule, or save as a draft.
Custom header and footer code is back - you can now inject your own HTML or JavaScript into the top of the <head> or before the closing </body> tag on all your public reports and valuation pages. Useful for tools like ConvertBox, Hotjar, live chat widgets, and custom tracking pixels that do not fit the standard Facebook Pixel, Google Analytics, or Google Tag Manager fields. Find it under Workspace Settings > Integrations > Custom Code. Learn more.
Canvassing letters now include today's date - when the assistant creates a canvassing letter for you, the mockup, downloaded PDF, and copied version now show today's date at the top. This makes the letter look properly finished and gives recipients the date context for the market figures in the body.
Start your free week - the free trial has been simplified and renamed. Every new account now gets a free week of full access, replacing the previous 14 day trial. The sign up buttons across the website now say "Start Your Free Week", and your welcome email references your free week. Cancel any time before the week is up and you will not be charged.
Trial reminder email moved to 1 day before charge - with the shorter free week, the reminder email has been brought forward. You now get one email 1 day before your free week ends (and your subscription begins) so you have time to cancel if you want to. The email's subject is "Your Market Trak free week ends tomorrow".
Assistant now handles "send to [email]" correctly and sends to all your leads - the AI Assistant had two issues when sending email campaigns. If your workspace had more than 50 leads, the assistant would tell you there were only 50 and only ever send to that many. And if you replied with a specific email address like "send to chris@yourdomain.com", it would send the campaign to all your cached leads instead of to the single address you typed. Both are now fixed. The assistant will tell you the true total number of leads (e.g. "You have 284 leads") and offers three clean options: send to all your leads, send to leads in a specific location, or send to a specific email address. Typing an address now replaces any other recipient list rather than adding to it.
Re-signups now update Last Interaction - when an existing lead signs up again through any of your signup forms (instant valuation, report lead gate, or email signup embed), their Last Interaction timestamp in the Leads dashboard is now refreshed. Previously it only updated on outbound activity, so repeat engagements from the same lead did not show as recent activity. Sort by Last Interaction to surface leads who have come back.
Five new embed signup designs - the Leads > Embeddables tab has been rebuilt as a visual design gallery. Pick from five styles: Split Modern (two-column with a gradient panel), Pill (inline pill where the email field slides in as visitors type their name), Editorial (magazine-style typography with a "The [Your Area] Brief" headline), Report Banner (a report mockup next to the signup form), and Report Hero (a dramatic split-colour hero with the report mockup overflowing into the top half). Each design supports light and dark themes, editable title, subtitle, and button text, and uses your brand colour automatically. Generate as many embeds as you like and place different styles on different pages of your site. Your last settings are remembered so you don't lose your work when navigating away.
Fresh pink look across the app - the app's accent colour has been updated from purple to our brand pink throughout. You will notice the change in the AI Assistant (message bubbles, avatar, buttons, quick actions), the sidebar navigation, settings menus, and accent colours on buttons and badges across the dashboard, reports, social media, and leads pages. The website and public report pages are unchanged.
See where your leads come from - Market Trak now tracks how each lead found you. When someone arrives from a Google Ad, Facebook post, email link, or organic search, the traffic source is automatically captured and stored against the lead. You can see a breakdown of lead sources and your top-performing ad campaigns on the Reports > Engagement tab. If you use webhooks, the attribution data (UTM parameters, Google Click ID, referrer, and more) is included in every webhook payload so your CRM receives it too. No setup required; it works automatically on instant valuations, locked reports, and email signup forms.
Google Ads conversion tracking - you can now add your Google Ads Conversion ID and Conversion Label in Workspace Settings > Integrations > Tracking & Analytics. When someone submits an instant valuation, unlocks a gated report, or signs up via an email form, a conversion event fires back to Google Ads automatically. This lets Google optimise your bidding based on actual leads (not just clicks) and shows your true cost-per-lead in the Google Ads dashboard. Learn more.
Custom header and footer code is back - you can now inject your own HTML or JavaScript into the top of the <head> or before the closing </body> tag on all your public reports and valuation pages. Useful for tools like ConvertBox, Hotjar, live chat widgets, and custom tracking pixels that do not fit the standard Facebook Pixel, Google Analytics, or Google Tag Manager fields. Find it under Workspace Settings > Integrations > Custom Code. Learn more.
First Steps guide - a new help centre page that walks you through everything to do after signing up: enabling notifications, setting up your workspace branding, connecting Facebook, adding your tracking pixel, and configuring your property feed. Read it here.
Webhooks documentation - a new help centre page explaining how to use webhooks to automatically forward new leads to Zapier, your CRM, or any external tool. Read it here.
Social posts simplified: Drafts and Calendar - the social media section is now simpler. "Saved Posts" has been renamed to "Drafts" and only shows posts you explicitly save. Posts are no longer auto-created when you publish or schedule. A new "Save as Draft" button lets you park a post for later, and drafts disappear automatically once you publish or schedule them. The calendar is now the single view for all your scheduled and published posts.
Save posts as drafts from the assistant - when the assistant generates a social post, the preview card now has a Save button that saves the post straight to your Drafts. Edit and media upload are still available from the dropdown menu.
Post Again from the calendar - published posts on the calendar now have a "Post Again" button. Click it to schedule a copy of the post for a new date and time without affecting the original.
Smarter daily recommendations on your dashboard - the Today's Priority card now gives you specific, actionable suggestions: how many posts are waiting in your approval queue, when a report is getting stale, which postcode to focus on based on demand, and when to follow up with new leads. No more generic "create a post" nudges.
Content Strategy Guide - a new help center page explaining what to post, why, and how often. Covers the three content pillars, a simple weekly posting rhythm, and how to use reports and the AI Assistant together for a consistent social media presence. Read it here.
Property prices now keep their full wording in social posts - AI-written property posts now preserve price qualifiers like "Offers Over", "Guide Price", "Fixed Price", and "Offers in Region of" instead of shortening them to a bare amount. This applies to property posts created in the AI Assistant and to new listing posts generated from the Property Feed.
Email signup embed no longer shows a white gap - if you embedded the email signup form on a page with a coloured background, you may have noticed a thin white strip at the bottom of the form. This has been fixed. If you re-copy the embed code from Leads > Email Embed, the fit will be even more precise.

March 2026

Hide/show report widgets - choose which sections, stats, and data rows appear on your reports. Hide anything you do not want clients to see, and the public layout reflows seamlessly. Works on all three report types (Magazine Intelligence, Data Sheet, Sellers Guide).
Create posts from the calendar - click any day on the content calendar to create a new post with media upload, captions, and scheduling, all in a slide-in panel without leaving the calendar.
Edit Image tool - renamed from "Erase" with a new prompt editing mode. Paint over an area and either erase it or type a description of what you want changed (e.g. "make the sky a sunset"). Available everywhere images appear: Post Creator, AI Assistant, email drafts, and saved posts.
Image editor on saved posts and calendar - the AI image editor is now available when editing saved posts and scheduled calendar posts, not just during creation.
AI Memory out of beta - the auto-learning memory system is now available to all Premium, Ultra, and Unlimited users. The assistant learns your preferred image styles, writing styles, and aspect ratios over time. View and manage learned preferences in User Settings.
Chat memory indicator - a progress ring below the chat input shows how full your conversation memory is, with colour changes from violet to amber to red as it fills up.
Instant valuation confirmation emails - leads who submit an instant valuation now receive a branded confirmation email with their valuation details and a link to view it online.
Instant valuation form field settings - choose which fields (email, phone, name) appear on your valuation form. Email is always required.
Instant valuation QR code - download a QR code for your permanent valuation link, ready for window displays, flyers, and business cards.
Comprehensive Help Centre - launched full user documentation covering all app features, integrations, and settings.
Google Gemini Image Generation - switched AI image generation to Google Nano Banana 2 for better quality and text rendering.
Property Feed Enhancements - sitemap feeds, auto-approve per channel, and improved listing detection.
Canvassing letter PDF download - the AI assistant can now generate a printable canvassing letter as a PDF. The letter includes your company logo, local market data, and a QR code linking to your digital report. Download it directly from the chat.
Email open tracking - see which leads opened your campaign emails. A tracking pixel is included automatically in every campaign, with per-lead attribution so you know exactly who engaged.
Email engagement analytics - a new Email Engagement tab on the Leads page shows total opens, unique openers, weekly trends, a 14-day timeline chart, and per-campaign open rates with colour-coded performance badges.
Dashboard engagement snapshot - the dashboard now shows a compact engagement widget between the metric cards and recent activity. See your 7-day report views, email opens, and top-performing report at a glance.
Your branding on lead emails - valuation confirmations and lead verification emails now display your workspace logo and company name instead of default Market Trak branding.
Report generation progress persists - if you navigate away while a report is generating, coming back resumes the progress bar. No more wondering if it finished.

February 2026

AI Assistant Memory - the assistant now learns from your conversations and remembers your preferences.
Custom Email Domains - send campaigns from your own domain via Mailgun integration.
Dashboard Command Centre - redesigned dashboard with awareness meter, metric cards, and priority actions.

January 2026

Credit System - introduced flexible credit-based billing for AI-powered features.
Social Media Templates - save and reuse post templates with variable placeholders.
Engagement Tracking - track report views, traffic sources, and lead engagement.

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