Engagement Tracking

Market Trak tracks every view of your public reports so you can see which content resonates and which leads are most engaged.

Accessing engagement data

1. Go to Reports in the sidebar

2. Click the Engagement tab at the top of the page

This opens a dashboard with summary statistics, traffic breakdowns, and per-report performance.

What is tracked

Report views

Every time someone opens a public report link, a view is logged. You can see:

• Total views across all reports

• Views per report to compare performance

• Views over time on a timeline chart

Traffic sources

Market Trak uses UTM parameters on email campaign links to track where views come from:

• Email campaigns - views from links in your email campaigns

• Direct - someone typed the URL or used a bookmark

• Social - views from social media shares

• Other - any other referral source

Top reports

A ranked list of your most-viewed reports, so you can see which locations and topics generate the most interest.

Top leads

If a lead clicks a report link from an email campaign, their click is attributed to them. This lets you see which leads are most engaged with your content, helping you prioritise follow-ups.

How UTM tracking works

When you send an email campaign that includes a report link, Market Trak automatically appends UTM parameters:

• utm_source=markettrak

• utm_medium=email

• utm_content={lead_id} (links the view back to the specific lead)

You do not need to configure anything. UTM parameters are added automatically to all report links in campaign emails.

Lead sources

When leads arrive from links with UTM parameters or recognisable referrers, Market Trak categorises the traffic source automatically. Two cards appear on the Engagement tab once you have attribution data:

Lead Sources card

A stacked bar chart showing how many leads came from each source:

• Paid Google - Google Ads clicks (detected via GCLID or utm_medium=cpc with utm_source=google)
• Paid Social - paid ads on Facebook, Instagram, or other social platforms
• Paid Microsoft - Microsoft/Bing Ads clicks
• Organic Search - visitors from Google, Bing, or other search engines (no ad click)
• Organic Social - visitors from social media links (not ads)
• Email - visitors from email campaigns or newsletters
• Referral - visitors from other websites
• Direct - visitors who typed the URL or used a bookmark

Top Campaigns card

A bar chart showing the five UTM campaigns that have produced the most leads. Useful for comparing which Google Ads campaigns or social media campaigns are converting best.

How it works

Attribution is captured automatically on instant valuation pages, locked report lead gates, and email signup forms. When someone arrives from a link that includes UTM parameters (like utm_source=google&utm_medium=cpc&utm_campaign=spring_sellers), those details are stored against the lead and forwarded in webhook payloads. You do not need to configure anything.

Email open tracking

Email engagement analytics are on a separate tab. Go to Leads in the sidebar and click the Email Engagement tab to see:

• Total opens and unique openers across all campaigns
• Weekly trend with percentage change
• 14-day timeline chart of daily email opens
• Per-campaign open rates with colour-coded badges (green for 30%+, amber for 15%+, red below)

Email open tracking is automatic. Every campaign email includes a tracking pixel that records when a lead opens the email.

Using engagement data

• Follow up with engaged leads - if a lead has viewed your report multiple times or opened your emails, they are likely interested

• Double down on popular locations - generate more reports for areas that get high view counts

• Refine your campaigns - if email-driven views are low, try different subject lines or send times