Where your leads come from

Every lead Market Trak captures from a public report or instant valuation is labelled with the channel it came from, for example "Facebook ad", "Google ad", or "Organic search". You can see this on the lead's record, and it is also sent to your CRM.

Seeing where a lead came from

Open Leads in the sidebar, then click any lead to open its record. The Where this lead came from section shows:

• Channel - the friendly, specific label, for example "Facebook ad" or "LinkedIn ad"

• Traffic source - the broader group it belongs to, for example "Paid Social" or "Organic Search"

• Campaign - the campaign name, if you tagged the link with one

• Captured via - which Market Trak form captured the lead (report, valuation, manual, etc.)

• Landing page and Referrer - the page they arrived on and the site they came from, when known

What the labels mean

The channel is the specific, readable label:

The traffic source is the broader bucket the channel sits in. "Paid" always means a paid ad was clicked, "Organic" means unpaid:

Making the labels accurate

The labels are only as good as the links you share. To tell Market Trak where a click came from, add a short tag to the end of your links. These tags are called UTM parameters:

• utm_source is the platform (for example facebook, linkedin, email)

• utm_medium is the type (for example paid for ads, social for organic posts)

So a tagged Facebook ad link to your valuation page would look like:

https://marketrak.pro/valuation/your-agency?utm_source=facebook&utm_medium=paid&utm_campaign=spring-valuations

If your ads go through your own website first

A common setup is: your ad points to a page on your own website, and a button there sends people to your Market Trak valuation or report. There is a catch: the ad's tags land on your website's address, and they are not carried across automatically when someone clicks through to Market Trak. Without help, those leads show as "Referral" (from your own site) instead of the real ad.

Two ways to keep the tracking:

<!-- Market Trak link tracking. Paste before </body>. -->
<script>
(function () {
  // Domains whose links should carry your ad tags. Add a custom domain here later if you ever use one.
  var HOSTS = ['marketrak.pro'];
  var TRACK = ['utm_source','utm_medium','utm_campaign','utm_term','utm_content','gclid','fbclid','msclkid'];
  var here = new URLSearchParams(window.location.search);
  var pass = [];
  TRACK.forEach(function (k) { var v = here.get(k); if (v) pass.push([k, v]); });
  var ref = document.referrer || '';
  function isTarget(host) {
    return HOSTS.some(function (h) { return host === h || host.endsWith('.' + h); });
  }
  function decorate(a) {
    try {
      var url = new URL(a.href, window.location.href);
      if (!isTarget(url.hostname)) return;
      pass.forEach(function (kv) { if (!url.searchParams.has(kv[0])) url.searchParams.set(kv[0], kv[1]); });
      if (ref && !url.searchParams.has('mt_referrer')) url.searchParams.set('mt_referrer', ref);
      a.href = url.toString();
    } catch (e) {}
  }
  function run() { Array.prototype.forEach.call(document.querySelectorAll('a[href]'), decorate); }
  if (document.readyState !== 'loading') run(); else document.addEventListener('DOMContentLoaded', run);
})();
</script>

Channels in your CRM

If you forward leads to a CRM with the lead capture webhook, the data now includes a ready-made channel field ("Facebook ad", "Google ad", and so on) alongside the raw utm_source, utm_medium, and utm_campaign values. Map the channel field in your CRM to see the same friendly label there.